Miyou : Korean Beauty Cosmetic Packaging

(Personal Project)

To encapsulate the stillness and peacefulness of day and night, I wanted to use a calm colour palette inspired by sunrise and sunset. Every day we have a moment of peace at the start of the day and late afternoon. To make the brand more welcoming, I have paired the colours with an all-lowercase serif font. Ultimately, allowing the audience to feel calm and soothing as it is not overwhelming.

The feeling I am trying to show is that this is a brand that will bring a sense of security and self-love for those who will or had a hectic day.